Sales of missfresh's private label fresh food brand surged 300% for q4 2021

Beijing, march 30, 2022 /prnewswire/ --  missfresh limited  ("missfresh" or the "company") (nasdaq: mf), a pioneer in china's neighborhood retail industry, saw fourth-quarter 2021 sales for its private label fresh joy ("xiang an xin" in chinese) product range grow 300%, as compared to the first quarter in the same year. this surge in sales is a result of missfresh's continued investment in and improvements to the private label products' quality as well as increased customer trust and recognition of missfresh's in-house brands.
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