Videoamp announces integration with meta's lift api to measure tune-in advertising effectiveness

New york--(business wire)--videoamp's integration with meta will now include lift measurement, enabling advertisers to assess the incremental impact of facebook and instagram ads on driving tune-in to tv content using randomized controlled trials (rct) to determine conversion lift. the offering caters to entertainment brands that are looking to deterministically quantify the impact of meta properties, like facebook and instagram, on driving viewer tune-in. the insights gleaned may be used to in.
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