Meta and iri to provide closed-loop shopper marketing solution combining instagram, facebook and iri's ansa measurement solution

Chicago--( business wire )--iri® and meta platforms, inc. (nasdaq: meta) will now provide shopper marketers with a new solution that closes the loop between campaigns running on meta's social media platforms and in-store cpg sales occurring at leading u.s. retailers. marketers on meta's instagram and facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.
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