Ias launches new ai-driven contextual category reporting for meta platforms, maximizing optimization and precision for advertisers

New reporting provides contextual measurement beyond industry brand safety and suitability categories aligned to ias's first-to-market optimization solution for meta new york , june 18, 2025 /prnewswire/ -- integral ad science (nasdaq: ias), a leading global media measurement and optimization platform, today announced the launch of new contextual category reporting for meta platforms (nasdaq: meta), expanding measurement reporting across facebook and instagram feed and reels. this launch demonstrates ias and meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals, by aligning measurement reporting to contextual categories available through ias's first-to-market content block list optimization solution for meta.
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