Emplifi data shows airlines are more likely to respond to customer questions on instagram than on facebook or x

New york--(business wire)--emplifi, a leading customer engagement platform, today released social media performance data for global airline brands, analyzing sentiment and response rates across facebook, instagram and x between january 1 through may 31 in 2020, 2021, 2022, 2023 and 2024. emplifi's findings reveal sentiment of comments for airline brands was strongest on instagram, with more than half of comments reflecting positive sentiments. on facebook, 34% of comments included positive sent.
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