Medifast expands into $30b sports nutrition category with optavia active™

Baltimore , july 27, 2023 /prnewswire/ -- medifast (nyse: med), the health and wellness company known for its habit-based and coach-guided lifestyle solution  optavia® , today unveiled a new product line, optavia active. the line includes premium exercise supplements and protein powders, optavia active essential amino acid (eaas) blend and optavia active whey protein, with other products expected to be rolled out next year.
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