Clif bar announces "raise your bar" brand platform and new bar flavor to inspire and help fuel consumers to achieve their goals

"raise your bar" empowers the pursuit of personal growth while energizing taste buds with the iconic cookies & creme flavor emeryville, calif. , jan. 30, 2025 /prnewswire/ -- clif bar is announcing its new brand platform and integrated marketing campaign, "raise your bar," designed to draw inspiration from people who push forward despite a myriad of obstacles and celebrate the expansive and fulfilling emotional state that comes with achieving their goals.
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