Nielseniq bases collaborates with mcdonald's usa to introduce cultural resonance module - transforming inclusive advertising testing

Chicago--(business wire)--niq, a global leader in consumer intelligence, proudly announces the integration of its new, industry-leading niq bases cultural resonance module into bases renowned ad testing portfolio, built in thought-partnership with mcdonald's usa. this module offers a validated set of cultural resonance metrics, to guide creative optimization discussions to help marketers produce more impactful and inclusive advertising. this add-on assesses the role of cultural factors in ads,.
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