Mattel announces barney franchise relaunch

El segundo, calif.--(business wire)--mattel, inc. (nasdaq: mat) announced today its relaunch of the iconic barney franchise. mattel's comprehensive revitalization of the barney brand will span television, film, and youtube content as well as music and a full range of kids' products including toys, books, clothing, and more. apparel and accessories for adult fans, featuring classic barney, are also in development.
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