Mattel announces multi-year global licensing agreement with universal for dreamworks animation's trolls franchise

El segundo, calif.--(business wire)--mattel, inc. (nasdaq: mat) today announced that it has entered into a multi-year global licensing agreement with universal brand development for dreamworks animation's trolls. the vibrant and joyful animated franchise — teeming with big hearts, hair-raising comedic adventures and award-winning music — trolls has become one of the most recognized family entertainment brands in the world. through the agreement, mattel has the licensing rights to develop a full
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