Mattel unites its iconic brands for first time ever in a mobile game with ‘mattel match: toybox unlocked' in partnership with uken games

El segundo, calif.--(business wire)--mattel, inc. (nasdaq: mat), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that it has partnered with uken games, an independent game studio based in canada, known for building games that captivate millions of players worldwide, to develop mattel™ match: toybox unlocked, a free-to-play match game that brings together all of mattel's iconic brands in a brand-new digital.
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