Mattel and tokyopop announce publishing partnership for original hot wheels and barbie manga-style graphic novels

El segundo, calif. & los angeles--(business wire)--mattel, inc. (nasdaq: mat), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand tokyopop, today announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on mattel's hot wheels® and barbie® brands. the first titles, including a western-style manga graphic novel series inspired by hot wheels an.
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