Mattel films developing live-action view-master feature film with escape artists

El segundo, calif.--(business wire)--mattel, inc. (nasdaq: mat), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, is developing a live-action feature film with sony pictures entertainment and escape artists based on the company's timeless 3-d image view-master toy. view-master has entertained children and adults since its introduction in 1939. the stereoscopic viewing device has been a popular childhood staple for generatio.
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