Hot wheels® and formula 1® announce groundbreaking partnership, launching a limited-edition die-cast

El segundo, calif.--(business wire)--for the first time, mattel, inc.'s (nasdaq: mat) hot wheels brand and formula 1®, are partnering to bring the sport's fans a full range of hot wheels products. the new product line from the two iconic brands will feature f1® teams and bring the thrill of f1 races to 1:64 scale to deliver a brand-new way for automotive enthusiasts to play and collect, allowing kids and adults to celebrate their passion for racing with hot wheels. the first product drop is a o.
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