Mattel partners with athlife to launch branded experiences at sporting events nationwide

El segundo, calif.--(business wire)--mattel, inc. (nasdaq: mat), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a partnership with leading sports and entertainment marketer athlife, inc. to create branded game day activations at sports arenas nationwide. the collaboration launches tuesday, august 20, at the boston red sox vs. houston astros mlb barbie night game™, closely followed by the first wnba barbie.
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