La-z-boy launches “long live the lazy” marketing platform celebrating hard-earned moments of laziness

Monroe, mich.--(business wire)--la-z-boy, one of the most iconic brands in the furniture industry, is launching a new integrated marketing platform to proudly reclaim “lazy” and empower its fans to indulge in deserved feet-up moments of relaxation. the “long live the lazy” platform focuses on the transformational power of comfort, delivered by the company that invented truly comfortable furniture more than 96 years ago. a new national advertising campaign will begin airing this week through bro.
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