Rokt partners with lyft to offer riders more relevant experiences

Rideshare company using rokt's technology to increase loyalty and engagement new york , aug. 10, 2023 /prnewswire/ -- rokt , the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, today announced that it has partnered with lyft, inc. (nasdaq :lyft) to offer a more personally relevant experience to riders in the us and canada. the ridesharing company is taking advantage of rokt's technology to present highly relevant offers to riders through the lyft app.
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