Doubleverify unveils new partnership to authenticate lyft ads

New york--(business wire)--doubleverify ("dv") (nyse: dv), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced a partnership with lyft (nasdaq: lyft), a leading rideshare company that provides on-demand transportation services. the partnership will leverage dv's media verification capabilities across lyft's advertising platform, giving brands greater transparency and confidence in their campaigns. “as marketers expand thei.
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