Livewire mobile joins mef middle east steering committee

Littleton, mass.--(business wire)--livewire mobile, inc. (otcmarkets: lvwr), the one-stop digital content solutions provider for carriers, consumer device manufacturers, media companies and consumers, today stepped up its focus on the middle east market with the announcement it has joined the mef middle east steering committee. livewire mobile has extensive experience in the region through several ringback deployments, including qtel, its operation of the successful mobile content downloads store on vodafone in egypt, and through its local partnership with qanawat. dave moreau, livewire mobile’s coo, said: “we are increasing our focus on the middle east market and have already seen results from appointing native arabic speakers to our sales and business development team. “livewire mobile is pleased to be able to announce that it has taken a place on the mef middle east steering committee and will be actively participating in mef activities in the region aimed at boosting mobile services.” “mef is doing an outstanding job in its role as a global trade organisation concentrating on mobile content and commerce and has recognised the importance of the middle east market to its members by dedicating resource in the area.” mef middle east, which was co-founded by the qtel group, launched its first local office in the mena region in doha, qatar, in 2010. the inaugural meeting of the mef me steering committee this month unveiled two key initiatives: an analytics project to give members a deeper understanding of what was happening in the mobile content and commerce market across the mena region; and an anti-piracy campaign. george daaboul, general manager for mef in the middle east, said: “we welcome companies like livewire mobile, with their international understanding of the mobile entertainment market, on to the middle east steering committee and look forward to working closely with them in the region.” about livewire mobile livewire mobile, inc. (otcmarkets: lvwr) is a mobile internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. the company's integrated suite of content services includes applications, video, games, ringback tones, ringtones, drm-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed vas operations. for more information, please visit www.livewiremobile.com. livewire mobile is a registered service mark of livewire mobile, inc. all other trade names are the property of their respective owners. about mef mef is the global community for mobile content and commerce. it is the leading trade body for companies wishing to engage consumers and monetize their goods, services and digital products via the mobile connected device. with global headquarters in london and operational chapters and offices in asia, emea, latin america, middle east and north america, mef is a member network with global reach and strong local representation, ideally placed to drive market growth. established in 2000, mef provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile value chain. for further information and a full list of members please visit: www.mefmobile.org or contact george@mefmobile.org statements other than historical facts included or referred to in this press release are “forward-looking statements” including forward-looking statements our increasing focus on the middle east market. these statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect our increasing focus on the middle east market. in addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.
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