Cambridge, u.k.--(business wire)--livewire mobile, inc., (otcmarkets: lvwr), the one-stop digital content solutions provider for carriers, consumer device manufacturers, media companies and consumers, today announced it had launched the first “freemium” game on the three uk games store it hosts and manages. it’s the first freemium model game on a uk operator deck and possibly the first in europe. livewire mobile has adapted its direct billing integration with three uk to provide a billing api that works for in-app payment, initially on android games. other games publishers will be integrating their major titles with three uk’s carrier billing using the livewire mobile api in the coming months as the games store reflects the current market trend in games consumption on mobile. the first deployment of this solution is with the digital chocolate game millionaire city, with the integration of the livewire mobile api carried out by digital chocolate’s in-app billing technology partner globalcharge. it means three uk’s games store customers will now be able to play millionaire city free of charge and will be able to buy credits to increase their enjoyment of the game using direct billing on to their phone bill. dave moreau, coo, livewire mobile, said: “there’s no doubt the gaming market has moved rapidly on to the freemium and games rental model. we wanted to be able to give three uk’s games store customers the ability to be able to enjoy their favourite games and pay on their phone bill. it’s convenient, reliable and most importantly safe and trusted by the consumer. “digital chocolate and globalcharge were delighted to work with us to get the first game on to the three uk games store catalogue and we hope to be delivering many more titles in the near future.” livewire mobile launched the new three uk games store last summer, with a string of highly innovative features including social media integration and a dedicated hd games section. bernadette lyons, ceo globalcharge said: direct carrier billing with a seamless 1-click payment flow enables our customers to maximise conversion for in-app purchases. we are delighted to extend our global direct carrier billing reach to include customers of three uk’s game store. about livewire mobile livewire mobile, inc. (otcmarkets: lvwr) is a mobile internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. the company's integrated suite of content services includes applications, video, games, ringback tones, ringtones, drm-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed vas operations. for more information, please visit www.livewiremobile.com. livewire mobile is a registered service mark of livewire mobile, inc. all other trade names are the property of their respective owners. about globalcharge globalcharge is a leading micro-payment specialist enabling users all over the world to purchase goods and services through their mobile phone account. the globalcharge platform provides a comprehensive monetisation solution for merchants and developers looking to charge for apps and digital online goods. based in london, globalcharge is active in 72 countries and can reach over 2 billion users through a network of over 200 carriers. globalcharge’s products and services offer security, convenience and ease of use to users and clients alike. forward looking statements: statements other than historical facts included or referred to in the press release are “forward-looking statements”. these statements are based on management’s expectation as of the date of this document and are subject to uncertainties and changes in circumstances. in addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if it’s estimated change. any reference to the company’s website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.
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