Edo ad performance report reveals most effective travel tv advertisers, including southwest airlines, great wolf resorts and turo

New york--(business wire)--edo, the tv outcomes company, has released the inaugural travel tv performance report revealing consumer engagement and ad effectiveness trends from july 2022 to june 2023. the report underscores the resurgence of the travel industry, with total incremental online engagement for travel tv ads up 47% year-over-year (yoy) – mainly driven by increased investment from the hotels & resorts and car rental & sharing categories. edo's report highlights tv advertising.
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