Southwest airlines unveils its "southwest. even better.

Reimagines core product to meet evolving customer preferences and increase revenue opportunities launches new commercial initiatives to enhance customer experience and drive value while preserving flexible policies like bags fly free1 expects to deliver in 2027: approximately $4 billion 2 in cumulative incremental earnings before interest and taxes (ebit) contribution and after-tax return on invested capital (roic) of 15 percent or greater, well above weighted average cost of capital (wacc) board approves $2.5 billion share repurchase program dallas , sept. 26, 2024 /prnewswire/ --  southwest airlines co.  (nyse: luv) ("southwest®" or the "company") today will host an investor day briefing in dallas where southwest leaders will outline next steps in a comprehensive three-year plan that builds upon the company's unique business model for an even better southwest.
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