Southwest airlines launches 'the big flex': a bold new brand campaign showcasing the carrier's fun-loving personality and flexible policies on every fare, everywhere

With a nod to the company's roots of democratizing the skies, the campaign celebrates traveling on america's most flexible and friendly airline dallas , april 18, 2024 /prnewswire/ -- southwest airlines co.  (nyse: luv) today unveils a new brand campaign, "the big flex," showcasing the carrier's flexible and customer-friendly points of difference, including two bags fly free®1, no change or cancellation fees2, flight credits that don't expire3, and points that don't expire4. the campaign highlights what's most important to southwest® customers—choice and flexibility—delivered with the low fares and legendary hospitality for which southwest is famous.
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