Southwest airlines launches enhancements to transform customer experience and improve financial performance

Decides to assign seats and offer premium seating options to meet evolving customer preferences and increase revenue opportunities introduces redeye flights for sale to further optimize the network and increase aircraft utilization dedicates southwest officer ryan green to lead new efforts as executive vice president commercial transformation dallas , july 25, 2024 /prnewswire/ -- as the next step in a continuing strategic transformation, southwest airlines co.  (nyse: luv) (the "company") is announcing several new initiatives designed to elevate the customer experience, improve financial performance, and drive shareholder value. as part of its ongoing focus on product evolution, the airline is moving forward with plans to assign seats, offer premium seating options, redesign the boarding model, and introduce redeye flying.
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