Southwest airlines named "official airline of the southeastern conference"

Sponsorship to include customer sweepstakes throughout the year, integrations in southeastern conference network programming, activations throughout the season and at major southeastern conference championship events, and surprise & delight moments dallas , july 11, 2024 /prnewswire/ -- southwest airlines co.  (nyse: luv) today announces a new, multi-year sponsorship agreement with the southeastern conference (sec) and sec network to be the "official airline of the sec." the deal—officially launched on july 1—will primarily highlight the athletic contributions to sec football, men's and women's basketball, baseball, softball, gymnastics, and women's soccer.
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