Lululemon athletica inc. opens one-stop shop in mall of america

Lululemon athletica inc. opened one-stop shop in mall of america. the vancouver-based seller of yoga and athletic apparel is opening its second-largest store in the country at mall of america on wednesday. the 19,700-square-foot space on first floor west marks another step in the mall's drive toward experiences. the new lululemon store replaces a smaller one that opened in the mall in 2010. the new store includes space for workout classes, a rentable event space for meditation or meetings, men's and women's locker rooms and showers, and a cafe to grab light refreshments and drinks. and men's and women's apparel too. mall of america shoppers may be shocked to see what looks like a fitness class in session, seeing bodies moving on the opposite side of a translucent privacy glass wall. lululemon will have 13 to 15 local ambassadors affiliated with the store to spread the word about the brand. they may teach fitness and wellness classes around the twin cities wearing the brand or have a leadership role in the community. with the new store, similar to a slightly larger store that opened in chicago in july, lululemon is raising its game as competitors as varied as old navy, nike, athleta, fabletics and even victoria's secret have joined the expanding $55 billion athleisure market.
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