Innovative eyewear, inc. announces strategic alliance with geenee inc. to deliver next-gen smart eyewear retail experiences

Miami , aug. 21, 2024 /prnewswire/ -- innovative eyewear, inc. ("innovative eyewear" or the "company") (nasdaq: lucy; lucyw), the developer of chatgpt smart eyewear under the lucyd®, nautica®, eddie bauer® and reebok® brands, is pleased to announce it has partnered with augmented reality shopping developer geenee inc. to develop a new generation of smart eyewear retail experiences in q4 2024. the company is working with geenee to launch the following new customer experiences for its smart eyewear: the launch of the new lucyd kiosk, a freestanding lcd display with an immersive brand experience, allowing the viewer to see all lucyd and powered by lucyd frames superimposed on their faces using state of the art virtual try-on (vto) technology.
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