Lowe's renews nfl partnership, announces new lowe's home team roster and 360-marketing campaign to help diyers tackle home improvement projects

Retailer releases limited-edition diy wrist coach featuring diy project 'plays' to inspire nfl fans and millennial homeowners to take on projects, while furthering its commitment to improving communities   mooresville, n.c. , sept. 7, 2023 /prnewswire/ -- lowe's today announced the renewal of its multi-year contract with the nfl for the 2023 season, which will kick off with an integrated marketing campaign featuring a national television commercial, a refreshed roster of the lowe's home team players and the release of a limited-edition diy wrist coach accessory that will help fans take on home improvement projects this fall.
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