Innovating an icon: with plant-based, hemp selvedge, and circular versions of its iconic 501®, levi's® is showing that even one of the most classic apparel items in modern history can be a platform for innovation with a sustainability lens.

San francisco--(business wire)--over the past five years, season after season, levi's® has introduced new products that meld innovative design thinking with an overriding commitment to sustainability. now, in conjunction with the 150th anniversary of the iconic levi's® 501® jean, levi's® is featuring a suite of products – a plant-based 501®, a hemp-cotton blend selvedge 501®, and a circular 501® – that show how new thinking and technologies can be applied to an age-old classic, pointing the way.
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