BeyoncÉ and levi's® launch the denim cowboy

San francisco--(business wire)--the levi's® brand, in collaboration with global icon beyoncÉ, today debuted the denim cowboy, the final installment of the year-long levi's® reiimagine campaign. the film weaves together the three previous chapters, revealing the campaign as more than a reinterpretation of iconic levi's® advertisements - it is the creation of a new narrative centered on empowerment and rewriting the rules. shown throughout the denim cowboy are levi's® icons and hero pieces from t.
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