BeyoncÉ and levi's® launch chapter 3 with reiimagine: refrigerator

San francisco--(business wire)--the levi's® brand, in collaboration with global icon beyoncÉ, today debuted refrigerator, the third chapter of the reiimagine campaign. in the new film and accompanying imagery, levi's® continues to highlight the brand's heritage as inspiration for reinvention. the first two chapters, launderette and pool hall, reignited conversations around levi's® legacy, with launderette's subversive take on the brand's classic ad and pool hall paying homage to levi's® deep ti.
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