Levi's® launches new global campaign featuring beyoncÉ

San francisco--(business wire)--the levi's® brand today announced a new campaign with global icon beyoncÉ. following the release of “levii's jeans” — a beloved track from “cowboy carter,” the critically acclaimed album exploring and redefining americana — beyoncÉ steps into the role of protagonist in “reiimagine,” a campaign inspired by the legacy of the levi's® brand and the forward-thinking vision of one of the most influential figures of modern culture, reaffirming the brand's enduring place.
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