Vistar media secures $30m series b investment from lamar advertising company

New york--(business wire)--vistar media, the leading global provider of programmatic technology for digital out-of-home, today announced a series b funding round of $30m from lamar advertising company (nasdaq: lamr). the investment reflects lamar and vistar's belief that technology will be the driving factor behind an accelerated growth rate for the out-of-home (ooh) industry at large. with the adoption of programmatic now widespread, vistar is focused on helping digital signage networks transi
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