Lamar advertising company announces investment in vistar media

Baton rouge, la., july 12, 2021 (globe newswire) -- lamar advertising company (nasdaq: lamr), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired a minority stake in vistar media, a leading global provider of programmatic technology for the digital out-of-home sector. lamar's investment of $30 million will help vistar strengthen its balance sheet, expand its research and development and extend its reach into new markets. under the terms of the transaction, lamar will receive a seat on vistar's board of directors. vistar will continue to operate as an independent technology partner to buyers and sellers across the global out-of-home ecosystem.
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