Lamar advertising and grocery tv partner to package premium digital out-of-home (dooh) advertising through private marketplace deals

Austin, texas, july 27, 2021 /prnewswire/ -- lamar advertising, one of the largest out-of-home (ooh) advertising companies in the world, and grocery tv, a digital out-of-home (dooh) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular pmp (private marketplace) deal. the goal of the partnership is to make it easy for brands to reach audiences throughout their daily routines, such as on their drive to work or while they're running errands in stores, in major dmas including los angeles, phoenix, and dallas-fort worth.
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