Prominent music companies expand partnership in china

Kuke music and shanghai music publishing house to collaborate on music licensing, live events and the education market beijing , march 21, 2023 /prnewswire/ -- kuke music holding limited ("kuke" or the "company") (nyse: kuke), a leading classical music service platform in china with approximately 3 million audio and video music tracks, and shanghai music publishing house announced the extension of their expansive china partnership, which covers five segments: online content, commercial licensing, live events, physical publishing, and broader promotion of the music education market. the partnership leverages shanghai music publishing house's leadership of the national music book publishing market in china, with kuke music's dominant classical music licensing advantages to target china's tens of millions of music students, as well as the multi-billion dollar music education market.
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