Denim icon wrangler® launches global "for the ride of life" campaign inspired by the resilience and optimism of the cowboy spirit

Greensboro, n.c.--(business wire)--wrangler®, a global icon in jeanswear and casual apparel, today announced its fall/winter 2021 advertising campaign, “for the ride of life,” which celebrates everyday people pursuing new adventures with energy and optimism. inspired by the resilience it takes to see challenges as opportunities and leave nothing on the table, the campaign is styled by hollywood's sought-after heidi bivens and serves as a springboard for a heightened level of western-inspired fa
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