Lee® celebrates smiley® 50th anniversary with new global collaboration

Greensboro, n.c.--(business wire)-- #leejeans--to celebrate the 50th anniversary of smiley®, iconic denim brand, lee®, has joined hands with the globally renowned brand on a new lifestyle collection. bringing to life the original smiley® campaign, “take the time to smile,” the curated capsule blends iconic lee silhouettes and smiley cheer for a feel-good vibe that is perfectly positioned for spring 2022. smiley® has been shaping the way the world expresses positivity through music, art and pop culture sinc
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