Kroger celebrates 10 years of simple truth®

America's #1 organic and free from brand reaches 10-year milestone, crediting success to accessibility and simple ingredients cincinnati , jan. 10, 2023 /prnewswire/ -- the kroger co. (nyse: kr), america's grocer, today shared its $3+ billion simple truth® brand is marking its tenth anniversary, celebrating a decade of offering customers affordable and unique foods made with simple ingredients. "a decade ago, simple truth was born when we identified that our customers wanted a simpler way to shop for free from and organic products," said juan de paoli, vice president of our brands.
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