Kroger celebrates 25 years of private selection®

Retailer's private selection® brand reaches milestone, celebrates with 4x fuel points offer cincinnati , oct. 10, 2025 /prnewswire/ -- the kroger co. (nyse: kr), america's grocer, today shared its beloved $2.9+ billion private selection® brand is marking its 25th anniversary, elevating every occasion on customers' tables since 2000. "celebrating 25 years of private selection is a testament to the exceptional quality and value this brand delivers for our customers," said ann reed, group vice president of our brands.
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