Sprite reimagines the legendary obey your thirst campaign with modern icons anthony edwards and sha'carri richardson

Sha'carri richardson makes history as sprite's first female athlete partner, joining nba star anthony edwards for new creative atlanta , april 18, 2024 /prnewswire/ -- sprite is reintroducing its iconic obey your thirst campaign to the next generation of drinkers, with inspired new tv spots featuring two of today's hottest athletes and exciting activations across limited time packaging, digital experiences and sports partnerships. first launched in 1994, sprite's original obey your thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't.
KO Ratings Summary
KO Quant Ranking