Coca-cola north america steps up spending with minority-owned media companies

Atlanta--(business wire)--coca-cola north america today announced plans to nearly double its spending with minority-owned media companies over the next three years. black, hispanic, and asian-american and pacific islander (aapi)-owned media companies and partners will account for 8% of the company's total annual media budget in north america by 2024. “following a thorough analysis of our marketing spend, we recognized we could do more to support an equitable media landscape by creating growth o
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