The coca-cola company names wpp as global marketing network partner; also appoints complementary media partner

Atlanta--(business wire)--the coca-cola company today named wpp as global marketing network partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company's portfolio of brands across more than 200 countries and territories. coca-cola's new, integrated agency model is part of an aggressive agenda to transform and modernize marketing and innovation as key drivers of the company's profitable growth. “consumers respond to an entire expe
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