Coca-cola doubles down on single-use plastic, abandons reduction and reuse goals in wake of stalled plastic treaty negotiations

Washington, dec. 03, 2024 (globe newswire) -- on december 2, after un plastic treaty negotiations concluded without consensus, the coca-cola company, a leading member of the business coalition for a global plastics treaty, released a statement effectively ending its goals to increase reusable packaging and to reduce virgin plastic use. instead, the company announced that it would now, by 2035, seek to increase “recycled plastic use to 30% to 35% globally” and “help ensure the collection of 70% to 75% of the equivalent number of bottles and cans introduced into the market annually.” more recycled plastic content, if used to produce single-use plastic, will not reduce the company's overall plastic use. the company ended the following goals (reported on in august in the company's 2023 environmental update):
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