Trak selected to streamline sponsorships for the coca-cola company in north america

Salt lake city--(business wire)--trak software is proud to announce its partnership with the coca-cola company (tccc) to streamline the management of its tier 1 sponsorships in north america. coca-cola will leverage trak's advanced sponsorship asset management (sam) platform to manage workflows, streamline collaboration, and maximize sponsorship value across rights holders, agencies, and bottlers. coca-cola's decision to work with trak software was driven by the need for consolidation and simpl.
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