Kraft heinz's mio provides ‘insurance' to compensate for unwanted side effects of traditional energy drinks

Pittsburgh & chicago--(business wire)--the pressure of keeping up with school and work, while living on their own for the first time, has driven gen-z's reliance on energy drinks to rise. while the energy drink market has surged by 71 percent since 20171, over 55 percent of people face adverse effects such as jitters, headaches, and fatigue, due to high sugar content, artificial additives, and dehydrating ingredients. as finals approach and students are cramming for exams, they are at higher ri.
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