Heinz® lends iconic 57 to demystify the big game's confusing and archaic roman numerals

Pittsburgh & chicago--( business wire )--roman numerals are ancient history. however, while they've been obsolete since the 13th century, year after year, they are a big game constant that never fails to confuse and bewilder fans. ahead of this year's lvii (a-hem 57th) game, heinz® sets the record straight and provides clarity amidst the confusion – in a way and year only heinz can – with its iconic 57. today, the brand launches “lvii meanz 57,” rallying viewers to drop the roman numerals and call the big game what it really is: 57.
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