Cheez-it® signs four of the most absurdly cheezy college football athletes to wake up "feelin' the cheeziest" via the brand's first-ever nil deals

Cheez-it® offers the cheeziest nil contract in history with accommodations in the exclusive cheez-it "feelin' the cheeziest" hotel rooms battle creek, mich. , dec. 27, 2022 /prnewswire/ -- college football season just got a lot cheezier as cheez-it® has officially inked its first-ever name, image and likeness (nil) deals with college football athletes from four storied programs, giving them the opportunity to wake up "feelin' the cheeziest" in the exclusive cheez-it "feelin' the cheeziest" hotel rooms.
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