Cheez-it® brings its a-game to the basketball 'tunnel fit' trend with snack-inspired pieces

Introducing cheez-fitz, a custom tunnel walk outfit designed by stylist brittany hampton and worn by professional basketball player rickea jackson chicago , july 14, 2025 /prnewswire/ -- when fashion hits the court, cheez-it® brings the fit(s). as the 'tunnel fits' phenomenon continues to rise in prominence with searches more than doubling in the last six months,1 cheez-it is adding its signature flair to this can't miss moment of game day with the most craveable style collaboration of the season - cheez-fitz - ensuring everyone's favorite snack is close for whenever the cravings strike.
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