Pop-tarts first edible mascot wins grand prix at 2024 cannes lions

Kellanova, weber shandwick win first-ever grand prix for brand experience & activation chicago , june 21, 2024 /prnewswire/ -- kellanova's pop-tarts brand earned a top honor at the 2024 cannes lions international festival of creativity thursday, winning the first-ever grand prix for its edible mascot activation.  in partnership with weber shandwick, florida citrus sports, publicis, and others, the first edible mascot was a delicious move to place pop-tarts at the center of the broader snacking conversation in a crazy good way at the pop-tarts bowl game.
K Ratings Summary
K Quant Ranking